Product Launch
From solo founder to Fortune 500 companies, I’ve led teams that identified opportunities, tested solutions and brought competitive new products to the market.
Fast, scrappy research
I’ve sent a survey-toting intern to work an elevator at a tradeshow, run patient interviews in medical clinics, MC-ed design sprints and coached Fortune 500 CEOs through visioning offsites. I will generate maximum early feedback and filter down to the parts that matter.
Photo: I ran a four day design sprint on gamification of social media marketing at Sprout Social, concluding with a end user prototype test.
Start wide, then focus
Interviews and onsite time with potential end users surface potential points of intervention, which I then align to technical feasibility and business opportunity.
Photo: Pivotal Labs designer Shelby Eskauriatza and I led a weeklong discovery session with Boeing flightline operations focused on the daily frustrations of jet aircraft maintainers.
Define the thin slice
I build pre-launch products to learn, optimizing for shortest path to end user feedback and maximum flexibility once we get it. Technical scope is deferred until user value assumptions and technical risks are proven out.
Photo: In this page flow, the heavy lift of external integrations, data viz, and complex interaction (red stickies) is deferred out until the much lighter core value proposition (blue stickies) can be validated. Designed with Shelby Eskauriatza.
Validated bets, brilliantly executed
When it’s time to build, I can bring full stack design from UX to visuals to interactions to usability, with deep understanding of the technologies being deployed and close coordination with engineering.
Screenshot: High fidelity prototype of Greenboard flightline management SAAS for Boeing. Greenboard got good early reviews with jet maintainers, moved into production and is today offered as part of Boeing Worldwide Services. Designed with Shelby Eskauriatza.
Let’s walk through my portfolio.
I’ll gladly take thirty minutes to answer your questions and explore possible collaborations.